Write a critical evaluation on ASU Libraries’ use of these platforms to achieve the 4Cs of social media (in no more than 350 words).
Arizonal State University (ASU) libraries 'the library minute' video title "the social connection" encourages their customers to "connect with us and join our conversation". ASU claims that communication goes both ways. ASU has promoted their services and resources on Twitter and Facebook websites. As an academic environment, I can see that it is important for ASU to engage their student in the social space where students hangout. These social networking technologies fits in well with the Web2.0 4C - thus collaboration, conversation, community and content creation. ASU provides a collaboration between their website and the Facebook and Twitter site and uses this media to provide information for their customers. Customer are able to rank information provided as "liked". Customers are also able to tweet the "ask a librarian" service. This could be seen as some form of a conversation and content creation. However, I can see that ASU does not fully engage their customers in a conversation where customers could post comments to the ASU Facebook posts. Where 4Cs of Web2.0 is adhered to, customers should be able to add content, share in a conversation with the library community, and with the face book community.
I expected to see the ASU library integrate the social networking sites to their Library catalogue as I have seen on Hennepin County Library. The integration/collaboration of Twitter and Face book to library catalogue allow library users to exchange information about the library materials they are reading; and according to Breeding (2010, p. 29) social networking sites "provide important opportunities to promote the library relevant content [library catalogue], services, and activities". This is illustrated on Hennepin County Library (HCP) as illustrated in figures1 - 3. However, this collaboration with library catalogue does not truly fit in with the Web2.0 principles. The Library catalogue should be accessed directly from the Facebook account, where customers could comment on books they are reading within their Facebook account. Customer should create and add to their virtual bookshelves and then share bookmarks with fans.
Figure 1 demonstrates the integration of Facebook and Twitter to the HCP library catalogue.
Figure 1
Figure 2 shows an illustration of a search result that links with Facebook to allow the item information shared and discussed among the Facebook community.
Figure2
Similarly, figure 3 shows an example of library catalogue item link through Twitter; this could be shared and discussed as a tweet.
Figure 3
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